Mission & Vision
Mission
To be the main supplier and distributor of live cattle & goats as well as local fresh meat throughout Malaysia for the purpose of guaranteeing the supply of meat and increasing the country's self-sufficient level (SSL)
Vision
- Implement an effective livestock breeding mechanism on a large scale to ensure the continued supply of cattle, goats, sheep and buffalo for the local market
- Implement the concept of integrated agriculture through the support of planting napier, cassava, corn and others to produce high-quality animal feed formulations as well as collaboration with government-related companies and corporate parties
- Introducing a comprehensive Farming System through the Concept of Contract Farming by applying a franchise system guided by an optimal and effective Standard Operating Procedure (S.O.P)
- Have an efficient and effective marketing network in the country with a detailed S.O.P
Objektif
To be the main supplier and distributor of live cattle & goats as well as local fresh meat throughout Malaysia for the purpose of guaranteeing the supply of meat and increasing the country's self-sufficient level (SSL)
